Quiet Luxury”…by definition it is in regards to a style or approach that emphasizes high-quality, refined, and sophisticated products or experiences without being overtly flashy or conspicuous. It is about understated elegance, focusing on subtle details, craftsmanship, and exclusivity rather than ostentatious branding or flamboyance. In essence, it is about enjoying luxury in a more discreet and understated manner. Usually when you hear the term it is in reference to clothes or a person’s style. It is a hugely popular topic on social media right now. 

In this case though I am referring to the best possible way to describe the 2024 Genesis GV70. After spending a few days with an Uyuni White model with the “Sport Advanced” package (courtesy of Genesis of Spring) I was more than shocked to see how well appointed a compact luxury SUV could truly

be! It is with zero exaggeration that I say that GV70 punches well above its weight class.

Natural in-class competitors to the Genesis GV70 are the Mercedes GLC, BMW X3, Porsche Macan S, and the Lexus NX350. While those are all without a doubt excellent vehicles, to get them optioned similarly to the GV70 you will have to spend more. In the case of the Porsche, nearly $35,000 more. Simply stated, the Genesis is just that well priced and that well equipped.

EXTERIOR
Everyone has their own tastes. I fully get and accept that. To me though the overall exterior design of the GV70 is almost flawless. Its big crest-shaped grille is flanked by quad LED lights that almost appear to make their way all the way to the rear of the vehicle, to the taillights. In profile, the GV70 gives off more “dignified estate car” vibes than it does “short sport utility vehicle.” I promised myself I would not make the obvious (and very valid) comparison but the GV70 definitely looks like a Bentley Bentayga. The only difference being the split quad LEDs the Genesis line carries. Again, personal preference, but to me that

GV70 is almost flawless. Its big crest-shaped grille is flanked by quad LED lights that almost appear to make their way all the way to the rear of the vehicle, to the taillights. In profile, the GV70 gives off more “dignified estate car” vibes than it does “short sport utility vehicle.” I promised myself I would not make the obvious (and very valid) comparison but the GV70 definitely looks like a Bentley Bentayga. The only difference being the split quad LEDs the Genesis line carries. Again, personal preference, but to me that

looks just that much better and a bit more modern. It is quite stylish, yet refined.

The Sport trim package includes unique front and rear bumpers as well as big 21-inch wheels that show off hefty brakes. With the best in class 375 hp 3.5 liter V6 mated to the 8-speed automatic transmission you also get best in class performance.

INTERIOR
Prepare to be transported into a realm where opulence meets innovation, where every detail is meticulously crafted to elevate your driving experience to unprecedented heights. As you ease yourself into the driver’s seat of the 2024 Genesis GV70, you are greeted by a symphony of comfort and technology, setting the stage for an unparalleled journey ahead.

From the outset, it is clear that the GV70 is designed with the discerning driver in mind. Finding your perfect driving position is effortless, thanks to the plethora of electrically assisted adjustments available for both the seat and steering wheel. With16 power way settings, tailored comfort becomes the norm. Standard lumbar support further enhances your driving experience, while the optional Comfort Seat package introduces a massaging driver’s seat with multiple programs to alleviate fatigue during extended journeys.

Ergonomics take center stage, with all controls thoughtfully placed for intuitive access. A row of physical for frequently used functions complement the user-friendly 14.5-inch touch screen infotainment system, which is conveniently operated via a rotary controller positioned just ahead of the gear selector. This thoughtful layout not only enhances ease of use but also reflects a level of meticulous design reminiscent of German engineering.

Once settled in behind the wheel, you are greeted with a commanding view of the road ahead, facilitated by a low dashboard and slim front pillars that provide excellent forward visibility. Furthermore, clever design elements such as windows in the rear pillars mitigate blind spots, ensuring a confident and enhanced safety driving experience.

Technological innovation also shares center stage within the GV70, with features such as parking sensors, a reversing camera, and illuminated curb lines in the side mirrors enhancing safety and convenience. The optional Innovation package introduces a fully digital in-dash 12.3-inch driver’s display and a head-up display, offering a comprehensive overview of vital information directly within your line of sight.

Entertainment and connectivity are equally impressive, with the infotainment system boasting one of the largest touch screens in its class. The inclusion of Apple CarPlay and Android Auto adds smartphone integration, while the optional Lexicon stereo delivers impeccable sound quality, transforming your cabin into a personal concert hall at the touch of either volume button. One of the tactile friendly scroll buttons is on the left hand of the steering while the other is on the left hand side of the center console. Both of those buttons are in positions you would reach for instinctively without the need to take your eyes off of the road.

Craftsmanship reigns supreme within the GV70, with world-class interior quality evident in every detail. Soft surfaces abound, enveloping occupants in a luxurious ride, while optional Napa leather upholstery elevates the cabin to a level of opulence reminiscent of a Bentley. It is no coincidence that such refinement echoes the expertise of Bentley’s former design director, who now lends his talents to Genesis, further solidifying the GV70’s status as a paragon of automotive luxury.

Storage space is plentiful throughout the cabin, with a large glove box, generously sized door bins, and a duo of Yeti (or Stanley if you prefer) coffee cup-sized cup holders ready to accommodate your beverages. For those who crave organization, a sizable spot under the armrest and a lidded tray area with wireless charging capabilities provide the perfect sanctuary for your essentials, ensuring they are always within reach. For wireless charging simply lay your phone in the tray with the screen side up.

A couple of fun features I find really addicting are a first of its kind Fingerprint Authentication System and the Remote Parking Assist (“it’s got Smaht Pahk!”). With the GV70’s Fingerprint Authentication System, all it takes is a simple tap of a finger to start your car and load your saved profile settings for your seat, music, side mirrors, and more. It is a start up ritual that really helps channel your inner James Bond.

Speaking of James Bond, with the key-fob integrated buttons you can park the car into and out of a spot without having to be inside. If you have ever been to the H-E-B at Market Street on a weekend then you know just how handy this feature can be.

Using me as a driver measuring in at 5’11”, I found ample rear space and legroom for two adults. While

the center seat offers additional seating capacity for a third passenger, the presence of a transmission tunnel limits legroom, making it best suited for shorter journeys or accommodating a child comfortably. Behind the rear passenger seats you will find 19 cubic feet of cargo space. With the weather being in the low 80s and sunny this week I was fortunate enough to discover that this is enough for a couple golf bags and a medium sized Yeti cooler with room to spare. If that wasn’t enough, that space expands to a decent 60 cubic feet by pushing a button and laying the rear seats fully flat.

In the Genesis GV70, every journey becomes an unforgettable experience, where comfort, innovation, and luxury converge to redefine the standards of modern driving. Prepare to embark on a journey like no other, where indulgence knows no bounds and sophistication is redefined with every mile traveled. Welcome to the pinnacle of automotive excellence—the 2024 Genesis GV70.

SAFETY
As with all of its lineup, at Genesis, safety is a paramount focus. With cutting-edge features such as forward collision warning and automatic emergency braking, drivers can rest assured knowing they’re protected from potential hazards on the road. Advanced technologies like blind-spot monitoring and rear cross-traffic alert provide additional peace of mind by alerting drivers to potential dangers in their surroundings. Furthermore, the integration of adaptive cruise control helps maintain a safe distance from

other vehicles, while a comprehensive suite of airbags offers protection in the event of a collision. From preventative measures to reactive systems, Genesis prioritizes the safety of both drivers and passengers, ensuring a secure and confident driving experience.

While the full list is actually much longer, it is easy to see why it is a “Top Safety Pick” winner from the Insurance Institute for Highway Safety (IIHS). Achieving high ratings in crashworthiness tests, including frontal, side, and rear impact assessments, Genesis GV70 models showcase robust structural integrity and occupant protection. With a focus on proactive safety technologies and exceptional crash protection, Genesis continues to set the standard for automotive safety, providing drivers with peace of mind on every journey.

DRIVING
I found the GV70 a complete joy to drive. Around town, mostly on Woodlands Parkway and 1488 I typically took advantage of the Eco and Comfort driving modes. With these settings the throttle had a slight delay, the suspension was softened and still provided a good steering response. This also allowed me to utilize the Lane Keeping Assist.

With the tap of a button mounted on the steering wheel Lane Assist kicks in to keep you centered in the selected lane and all I needed to do was maintain the speed. Even as the roads meandered the GV70 stayed within the lines.

That said, switching the drive mode to either Sport or Sport Plus can (or will) create a totally different experience. The driver’s side seat bolsters move in giving you a comfortable little hug. Then the suspension seems to stiffen, the tachometer changes to an angry looking red needle with graphics to show steam coming off the red hot gauge. Along with the slight hint of a rumbling exhaust note and the steering becoming a little crisper. It gives you the confidence to take advantage of its 375 horsepower and the 391 lb.-ft of torque.

While I was unable to take any serious road trips with this one, I can easily see it’s great for long distances.

CONCLUSION

With a truly impressive list of safety features, classy and sophisticated styling cues, cutting edge technology and class beating performance the Genesis GV70 is now a benchmark for others. It will be with great reluctance to see it leave in the morning. After only a few days I can see how it was named the SUV Of The Year by Motor Trend Magazine and Top 10 Car Of The Year by Road & Track.

Again, a special Thank you to the staff of Genesis Of Spring for allowing me to have the time to review such a great vehicle and for their stellar Customer Service. This gives me an idea for another story but you will have to check back next month to read that article.

The 2024 GV70 AWD 3.5T starts at $57,750. As tested this model sells for $66,330.